# Analytics

# Google Merchant Center Feed

The plugin provides an easy to use Google Merchant Center integration.

You can enable a Google Merchant Center Feed that generates an XML feed of your shop's inventory by visiting the Backend Settings -> Feeds page.

You can add the generated url as a feed in your Google Merchant Center and sync all products automatically.

# Enhanced Ecommerce (Google Tag Manager)

The plugin provides full data layer integration of the Universal Analytics Enhanced Ecommerce features using Google Tag Manager

To enable the integration simply, add the [enhancedEcommerceAnalytics] component to the head section of your layouts. It's important that you place it before your gtm.js script.

description = "My Layout"

[enhancedEcommerceAnalytics]
==
<!doctype html>
<html lang="en">
<head>
    <!-- ... -->
    
    {% component 'enhancedEcommerceAnalytics' %}
    
    <!-- Google Tag Manager -->
    <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
    new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
    j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
    'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
    })(window,document,'script','dataLayer','GTM-XXXXX');</script>
    <!-- End Google Tag Manager -->
</head>
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WARNING

The component does not include the Google Tag Manager (gtm.js). You have to add the code yourself.

# Creating Tags in Google Tag Manager

To measure the ecommerce events in Google Analytics you have to add the following tags in Google Tag Manager:

# Measuring Product Impressions

Option Value
Tag type Universal Analytics
Track type Pageview
Enable Enhanced Ecommerce Features true
Use Data Layer true
Trigger Type Page View - DOM Ready
Trigger Event equals gtm.dom

TIP

For measuring product impressions, views of product details, and purchases it is not necessary to implement the same tag for three times. The system distinguishes the events based on the data layer sent.

# Measuring Product Clicks

Option Value
Tag type Universal Analytics
Track type Event
Category Ecommerce
Action Product Click
Enable Enhanced Ecommerce Features true
Use Data Layer true
Trigger Type Custom Event
Event name productClick
Trigger Event equals productClick

# Measuring Views of Product Details

Option Value
Tag type Universal Analytics
Track type Pageview
Enable Enhanced Ecommerce Features true
Use Data Layer true
Trigger Type Page View - DOM Ready
Trigger Event equals gtm.dom

# Measuring Additions or Removals from a Shopping Cart

# Adding a Product to a Shopping Cart
Option Value
Tag type Universal Analytics
Track type Event
Category Ecommerce
Action Add to Cart
Enable Enhanced Ecommerce Features true
Use Data Layer true
Trigger Type Custom Event
Event name addToCart
Trigger Event equals addToCart
# Removing a Product from a Shopping Cart
Option Value
Tag type Universal Analytics
Track type Event
Category Ecommerce
Action Remove from Cart
Enable Enhanced Ecommerce Features true
Use Data Layer true
Trigger Type Custom Event
Event name removeFromCart
Trigger Event equals removeFromCart

# Measuring a Checkout

Option Value
Tag type Universal Analytics
Track type Event
Category Ecommerce
Action Checkout
Enable Enhanced Ecommerce Features true
Use Data Layer true
Trigger Type Custom Event
Trigger Event equals checkout

Measuring Checkout Options: Checkout options can currently not be measured segmented.

# Measuring Purchases

Option Value
Tag type Universal Analytics
Track type Pageview
Enable Enhanced Ecommerce Features true
Use Data Layer true
Trigger Type Page View - DOM Ready
Trigger Event equals gtm.dom